Optimize Your Pinterest Profile

If you have decided to usePinterest for professional reasons think about your profile and how you can be unique and interesting. What will attract people to your boards and the content you are pinning so they follow you and re-pin your content. Search engines can easily pick up your profile when key-word optimized.

How to Keyword Optimizing Your Profile

Begin by doing a keyword search of good words that accurately relate to your business, blog or brand. When people search in Google how will they find you and which words best relate to your boards and messaging? Use these keywords throughout your profile whenever you can but be natural about it. Your profile explains who you are and if every other word is a keyword your profile will be spammy and turn people away.

Learn more about search engine optimization by downloading this eBook on SEO. This is where you will learn to keep your main keywords as close as possible to the beginning of your description and more about SEO and how to search for keywords.

Profile Content Tips

• Your Pinterest profile content should describe your business in as few words as possible. People mostly just skim the text so keep it short. Feature key points about your blog, business or brand.
• Have a call to action for your viewers to go to your website. Offer a free download or gift for those that subscribe to your feed or newsletter.
• Be sure to fill out all of the profile fields completely. Each field is an opportunity to get both readers and search engines interested in your business.

Profile Optimization Tips

• Make sure your profile picture is you or your brand logo. I recommend a personal image if possible. Remember Pinterest is a visually-oriented site.
• Be consistent with your brand image.
• Link to your website, blog and any other relevant social media profiles.
• Make sure that your setting option is not set to hide. This will hide you from the search engines; make sure you choose “off” when you go live with your Pinterest boards!

Start Pinning

When you are all set begin pinning and interacting with other users. This is how you will grow followers and find good content to re-pin.

Get the full eBook on Pinterest for bloggers and business here>&...